About
BizStory: Crafting stories that move
In today’s B2B landscape, attention spans are fleeting, but stories have the power to captivate. At BizStory, we craft compelling, story-driven video narratives that move audiences, build connections, and propel businesses forward.
Founded by a team of storytellers and visionaries, BizStory has become a leading force in crafting high-impact video solutions and strategic marketing plans.
Together, we act as your storytelling partners, wielding the combined power of human creativity and cutting-edge AI. We craft videos that capture the essence of your brand, spark meaningful connections, and drive tangible results.
Why BizStory?
Compelling, Buyer-Centric Content
We don't just create videos; we craft captivating stories that resonate with your target audience, igniting engaging conversations and moving them toward action. We leverage AI to personalize content and ensure your message lands with maximum impact.
Proven Results & AI Innovation
Our team boasts a combined 25+ years of experience in B2B marketing, delivering impactful video solutions and measurable success for top brands. We embrace AI as a powerful tool, not a replacement, for human creativity, constantly innovating to push the boundaries of video storytelling.
Data-Driven
Approach
We go beyond storytelling. We leverage data and analytics to optimize your videos for performance, ensuring they deliver a clear return on investment. Our AI tools further refine targeting and messaging, maximizing the reach and effectiveness of your video campaigns.
Deep
Expertise
We specialize in creating videos for B2B SaaS, IT/ITeS, BFSI, and Telecom industries, drawing on our vast experience to craft stories that resonate within your specific market. We utilize AI to analyze competitor content and audience trends, ensuring your videos stay ahead of the curve.
Our Crew
Our crew, led by industry veterans with a collective 25+ years of experience, excels in creating compelling, data-driven content that not only tells your brand’s story but also optimizes it for maximum engagement and effectiveness across various industries.
L Subramanyan
Arguably one of India’s most experienced B2B content experts, Subu is the founder of Trivone Digital Services and BizStory.ai and has over three decades of experience in IT journalism, sales, marketing, and managing content and media companies.
Subu also ran his own signature TV show, “The Editor’s Choice”, on DD, where he interviewed IT industry heads including Bill Gates, Lou Gerstner, Eric Schmidt, Shiv Nadar, Azim Premji, Michael Dell, and Scott McNealy. Given that the median age at Bizstory is about 25, no one has ever actually seen a DD show, but we’re vaguely aware that this show was important around the close of the Stone Age.
The way to Subu’s heart is whiskey, a Dev Anand film, and a slow-cooked mutton curry. Not necessarily in that order.
Amit Rastogi
Amit is a co-founder at Trivone Digital Services and BizStory.ai. He is a former CFO, COO, and Business Leader with 22+ years of progressive finance and business leadership roles in India, Asia & USA. He’s also a bit of an urban legend in BizStory circles, in that no one’s ever quite sure where he is, what he does, or when he’ll resurface demanding updates.
Amit holds a CPA degree from the Colorado Board in the USA. He has also completed Executive learning programs at Harvard Business School. He graduated from GE’s Experienced Financial Leadership Program (EFLP) and holds a Certified Master Black Belt in Six Sigma quality methodology – as urban legends do.
Naveen Panwar
Any conversation with Bizstory’s Head of Accounts is punctuated, not by pauses, but by confused silences followed by meek requests to repeat himself please, slower. In our own way, we’re all a little scared of Naveen – as we should be of anyone who sees our bank statements once a year!